Organic Social Made Greater
Not so long ago, organic reach was something that could support and sustain the growth of a business on it’s own without the need for a vast knowledge of the data driving those results. If you had a team of people with the nouse to create and deliver varied and engaging content in order to build an audience suitable for your services, Facebook would ensure they would see it.
A host of major algorithm changes in 2018 meant that on average, the reach of a post had decreased to 3% of it’s original total and businesses and marketers alike shifted their focus onto paid. But, all this means is that you need to be smarter with your approach and have a deep understanding of exactly what it is Facebook wants to be seeing in order to obtain as much social exposure as before.
We look at organic much in the same way as we look at paid. We take advantage of various tools to break down audience insights and grow trusting, engaged audiences who are more likely to perform the action you desire. A brands organic profiles are the backbone of their social presence and are still extremely important, so we treat them as such.
Our approach to Organic Social
Having a structured, well-thought out strategy for any organic channel is essential to both collecting audience data and using it to better your performance. Initially, we create a custom testing plan designed to identify what content resonates with your audience best. By doing this and breaking down the engagement data, we’re able to assess our findings at a level of minutiae that reveals patterns in audience behaviour.
We use our abilities in content creation, we’re able to promote your message and educate the market on your services/product through varients of written and visual content. Ultimately, the goal is to develop a consistency in the effectiveness of your organic content by honing in on what works and continuously looking for incremental improvements in order to stay relevant and avoid negative fluctuations in exposure.
As with any service offered by the Made Greater team, the client will be involved in the decision making processes. We aim to not only develop your brands social profiles into something you’re immensely proud of, but ones that get results.