Paid Social Made Greater
Social media platforms (in particular Facebook and Instagram) provide an opportunity for something many other channels have never really been able to offer independently… almost limitless scale. 2.3 Billion monthly active users on Facebook alone means that whatever your audience, you’re likely to be able to reach at least some of them on there.
That’s not to say that just anyone can pay for a few ads and see their business skyrocket over night. But, by understanding the underlying factors involved in engaging users and creating meaningful interactions for potential consumers, you can take advantage of these enormous pools of people and ensure a strong ROAS that allows you to grow, fast.
Our team have been using ad platforms such as Instagram and Facebook for a number of years and we’ve ridden the many waves of change in algorithms and social trends to stay relevant and both maintain and grow our brands and audiences alike.
Our adaptability and relentless quest for improvements in efficiency is reflected in our offerings to clients.
Our approach to Paid Ads
The very first step to our approach is meeting you in person and delving into what your business/service entails and what it really stands for. Only by fully understanding what success looks like for you can we begin to formulate a strategy appropriate for your ambitions.
You speak directly to the experts with their hands on the tools because what’s the point in important details being lost in translation? We compile a strategy based on your needs, forecast potential results over the coming months and provide detailed and concise reporting every step of the way. By keeping an open line of communication we’re able to ensure you feel a part of the process and develop an understanding exactly what’s being done and for what purpose.
Initially, we test… and test and test some more. We fine tune our audience segmentation process and build consumer profiles using Facebook’s optimsation tools and begin identifying your perfect customer avatar. We then begin constructing a funnel, retargeting your audience at various touch points using unique designs and messaging tailored to your brand in order to direct them towards your defined conversions. Our understanding of these major social channels allows for granular analysis of patterns within your audience meaning we’re able to understand more about them and provide ads that are contextually relevant and effective. Ultimately, imporoving your customer acquisition efforts.
We’re obsessed with finding better ways to do things and we think it’s the only way to deliver optimal results in an ever-changing industry.